Exposed

Exposed is the online platform where students from the Bachelor Textile & Fashion at the Royal Academy of Art The Hague get to present their work.

Each year a new generation is added to this digital family tree that together grows its very own legacy by reflecting a kaleidoscope of distinctive and personal signs of our times.

For Exposed we created a typographic identity, annual campaigns, some publications and the online platform.

From the point when the students complete their final garment to just a few days before the show, there exists a very narrow time frame. We emplyed a customized Content Management System that makes the adding of content really efficient.

Within the tangible realm, the kaleidoscope of colors is boundless and diverse. The physical world unfolds in a rich tapestry of hues, each contributing to the vibrant canvas of our surroundings.
However, as we navigate the digital landscape, we often find ourselves confined to a simplified palette defined by HTML, where colors bear names like 'red' or 'blue,' lacking the intricate spectrum of the physical world.

On the Exposed platform background colors are not arbitrarily assigned but are instead extracted from images. This automatic extraction process captures the essence of the real world, echoing its nuanced and varied color palette.

The result is a digital space that mirrors the complexity of reality, offering a sensory experience akin to stepping into the physical world itself. The Exposed platform becomes a dynamic canvas where a myriad of colors seamlessly blend and transition. From the lush greens of nature to the vibrant yellows that signal a change in scenery, the platform encapsulates the thousand shades that exist between these extremes.