De Collectie op Straat
Art collections opening up on the street
Client
Cobra Museum, Municipal of Amstelveen
Services
Branding
Motion
Webdesign
UI / UX
Custom CMS development
De Collectie op Straat is brought to life in order to open up the municipal art collection of Amstelveen to the public. This project takes artworks out of the depot and places them in various public spaces throughout Amstelveen, including streets, homes, and supermarkets.
The landscapes from the collection create a dynamic and ever-changing panorama for the community to enjoy. Portraits, now engage viewers with a heightened sense of intimacy. This innovative endeavor allows individuals to physically immerse themselves in paintings or partake in a unique experience, such as dancing in a darkroom adorned with meticulously drawn figures.
De Collectie op Straat is the most recent acquisition to the municipal art collection of Amstelveen. It reflects a commitment to enhancing public engagement with art. We were commissioned to create this work in conjunction with exhibitions at the Cobra Museum and Museum JAN. Our creative input transforms the city into a canvas where art seamlessly blends with daily life.